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IN BUSINESS, IT'S ALWAYS WIN-WIN 

Elaine Ré explains why business negotiations should always benefit both sides.

PERCEPTION IS IMPORTANT

Even when negotiations result in win-win situations, both parties must realize that they are winners. 

NEGOTIATIONS TAKE MANY FORMS

Elaine Ré describes three very different situations which all represent the beginning of a negotiation.  

THE DEFINITION OF NEGOTIATION

Negotiation is communication with a very specific purpose.  

THE SEVEN SOURCES OF POWER

Everyone who enters into a negotiation has some form of power. Elaine Ré explains the seven sources of power.

HOW POWERFUL ARE YOU?
As Elaine Ré sees it, everyone has power they can use when they negotiate.

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